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“This search will align us with individuals who share our evolutionary vision and pioneering spirit”, held Campos and Castro.

Former GlobalHue Christopher Campos and Marco Castro – who left Don Coleman’s agency last August– have announced a new agency model, while setting forth on an “international search to explore options to exploit the model”.

Work, barbeque and tango, the complementary aspects shared by the Dousdebes y Butvilofsky pair.

In an effort to avoid work getting out of hand and with a structure that the protagonists describe as “migrant”, Dousdebes and Butvilofsky – who formerly worked at LoLa Madrid, Visual Latin América and Y&R – founded Freelom with the intention of continuing to work for both local and international markets.

Campos underscored that, as happens in Brazil, the role of the new office will be “brand construction.”

The intention to expand in the region was finally confirmed by the Brazilians at SantaClaraNitro – the hot agency in Brazil that joined the network of Chinese origin in May this year. In conversation with adlatina.com, Fernando Campos, one of the five partners of the agency, confirmed they are ready to define the structure of their second office in Latin America.

Common sense must be applied and good use must be made of these moments in order to revise the business and find the areas that need to be strengthened,” said Pujadas.

For two years Bassat Ogilvy, the advertising agency of the Bassat Ogilvy Group in Spain, has maintained the second position among local agencies in the invoicing ranking kept by Infoadex. Enric Pujadas, president of the group, reflects on the performance of his company and how the business unfolds in Spain.

“Give the world your best” is the concept for the Christmas campaign.

When the Christmas holidays draw near, hundreds of related messages explode in the media seeking to give some type of positive message of hope and peace. At a year’s end that is overshadowed by a world crisis, Coca-Cola, perhaps one of the brands whose Christmas messages are most appreciated, has based its premise on the world needing to believe again. This gave rise to a concept that invites everyone to do one’s bit: “Give the world your best.” All this is included in its new campaign, expressed in the concept “Give the world your best.” The article includes the link to see some of the pieces.