adlatina lado b lo que ningun otro sitio te cuenta
La historia del patrono de Buenos Aires cuya historia más famosa dio origen a la palabra capilla y cuya estatua porteña será en breve vecina de Adolfo Bioy Casares. .

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“This search will align us with individuals who share our evolutionary vision and pioneering spirit”, held Campos and Castro. |
Former GlobalHue Christopher Campos and Marco Castro – who left Don Coleman’s agency last August– have announced a new agency model, while setting forth on an “international search to explore options to exploit the model”.
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Work, barbeque and tango, the complementary aspects shared by the Dousdebes y Butvilofsky pair. |
In an effort to avoid work getting out of hand and with a structure that the protagonists describe as “migrant”, Dousdebes and Butvilofsky – who formerly worked at LoLa Madrid, Visual Latin América and Y&R – founded Freelom with the intention of continuing to work for both local and international markets.
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Campos underscored that, as happens in Brazil, the role of the new office will be “brand construction.” |
The intention to expand in the region was finally confirmed by the Brazilians at SantaClaraNitro – the hot agency in Brazil that joined the network of Chinese origin in May this year. In conversation with adlatina.com, Fernando Campos, one of the five partners of the agency, confirmed they are ready to define the structure of their second office in Latin America.
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Common sense must be applied and good use must be made of these moments in order to revise the business and find the areas that need to be strengthened,” said Pujadas. |
For two years Bassat Ogilvy, the advertising agency of the Bassat Ogilvy Group in Spain, has maintained the second position among local agencies in the invoicing ranking kept by Infoadex. Enric Pujadas, president of the group, reflects on the performance of his company and how the business unfolds in Spain.
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“Give the world your best” is the concept for the Christmas campaign. |
When the Christmas holidays draw near, hundreds of related messages explode in the media seeking to give some type of positive message of hope and peace. At a year’s end that is overshadowed by a world crisis, Coca-Cola, perhaps one of the brands whose Christmas messages are most appreciated, has based its premise on the world needing to believe again. This gave rise to a concept that invites everyone to do one’s bit: “Give the world your best.” All this is included in its new campaign, expressed in the concept “Give the world your best.” The article includes the link to see some of the pieces.
After the resignation of Lourdes Lamasney from Young & Rubicam Mexico, Eddie González, CEO of Y&R Latin America, announced the arrival of Eric Descombes to replace her, formerly at Experian where he was general director. “The main objective is for our clients’ brands to be more successful and grow in such a difficult market,” he said.
With the message “A long face does not suit even the prettiest girl,” Rep Grey Colombia developed the No more long faces campaign for Boheringer Ingelhem’s Buscapina Fem. The main piece shows three pretty young women whose beauty contrasts with the ugly expressions that are caught on camera. The article includes a link to see the piece and comments by María Victoria Prieto, brand planning at Rep Grey Colombia.
Having just joined the agency headed by María Romero to lead the team in charge of Chevrolet’s communication, Jose E. Pagan-Ortiz’s career always found him very much linked to the automotive industry. After eleven years related to the Ford Motor Company, as brand and marketing manager, he then was in charge of Dodge’s account at GlobalHue, where he supervised multicultural efforts for the brand.
Grand Vitara Sz
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Fígaro
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Tren - Camión
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Rastreo Satelital Chevystar
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Sou FIAT de coração
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Suavidad
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Ahora
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Lanzamiento MIrror’s Edge en España
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Edição Novembro
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Campaña Invitación al voto
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Caminá más suelto
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Hojiblanca
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Nuevo Audi Q5
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Donación Voluntaria de Sangre
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Av. Rio - Av. Central - Av. Sucre
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Ciudade
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“The digital era poses many complex and important questions for marketers and media owners,” said MARK Read, world CEO of WPP Digital. That is why the holding formed an alliance with Google to create a program through which to subsidize and conduct research to discover the nature of the influence that online media exercises on consumer behavior.
Yesterday morning, Connie Demuru, chief operating officer of Rapp Collins Argentina, gave a talk at the Buenos Aires Sociedad Rural as part of Expo Management 2008. Its title: “The New ROI: Return of Interaction.”
Vegaolmosponce is one of the agencies that took most awards over the last few years at international contests, including a Grand Prix at the Cannes Festival last year, and a gold at the last edition, precisely for Axe – Unilever – the client who has just won the 2008 Grand Effie. However, the agency’s CGD asserted that despite not being as glamourous as other festivals, “the Effie is the real award” and is the ideal award conceptually. “This is what they pay us for,” he summed up.
The project that the beverage company awarded to the media agency that forms part of Starcom extends to all the beverage company’s brands in Mexico and it will begin formally in 2009. According to Benjamin Gómez – the media agency’s regional vice-president – the designation is due to the “local focus from a global perspective” that they have held for a long time.
la web recomendada
Sin triki triki no hay bang bang
El Website de la campaña de prevención del VIH/SIDA que realizó Diálogo bajo el concepto “Si no se lo pone se lo pongo yo” ya cuenta con 78 mil visitas. El spot de Jéssica Cirio es el más visto en Internet, seguido por el de Roberto Piazza, el de Abigail Pereyra y el de Laura Azcurra. La campaña finalizará el 1º de diciembre de 2008, Día Mundial de la Lucha contra el VIH/Sida. |