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Corona: “A brand has to satisfy consumer needs faster, more seductively and assertively.”

Within the framework of Below The Line Conference México and the Digital Marketing Seminar organized by the Mexican Internet Association (AMIPCI), Alejandro Corona lectured on comprehensive initiatives in communication and marketing, sharing with the audience the successful cases developed by JWT/Glue around the world.

A cuy navigator with its own batteries, Cuytime 2.0 CD installer and instructions.

In order to make room for Ecuadorean music in different genres, Rivas Herrera Y&R launched a campaign with a Cuy as the main character. Linked to this guinea pig, a program was developed to download music called “Cuytime”, with .cuy as the musical extension. This software has a special feature which is that it is designed to listen to the music of Ecuadorian talent. In this article the technical specifications and the link to see parts of the campaign.

García Soto: “Our target for next year is to win a Fiap, at the very least”.

To William García Soto talent, guts and attitude are three elements that will help a person, or an agency or even a country to get ahead. “In this market everything is yet to be done and there are no restrictions to doing it. Everything lies, to my mind, in attitude. If anyone had been asked if Nicaragua could win 7 Jades, they would have been told they were crazy. Yet today we are talking about winning a Fiap and we want to go even further”, he held.

For Pizzi, creativity should go hand in hand with effectiveness, otherwise, he points out, “it would be a waste of money and time”.

The organizers of the fourth Effie Awards Argentina have announced that Alberto Pizzi, at the helm of Kraft Foods, will head the jury for the coming event where recognition is given to strategy and creativity contributing to achieving aims and improving results. “It is a gratifying experience and an honor, which will allow me to offer the experience and knowledge I have acquired in numerous marketing positions to achieve the fairest and most accurate assessment of the pieces submitted for the Effie awards”, he held.

Fantauzzo admits the discipline is currently one where “there is room for only a few” on the job market.

Planning director for Young & Rubicam Argentina talked to adlatina.com about the current situation around this discipline. The paper he wrote on this topic Y&R: Creategia y Estratividad, ¿un feliz matrimonio? [Y&R: Creategy and Strativity, a Happy Marriage?] seeks to bridge the differences between creatives and planners: “They are flip sides of the same coin, but planning has to earn a place for itself every day”, he declares.