IAB Mexico, in cooperation with PWC, carried out a survey showing Mexican investment share in Internet. IAB president, Néstor Márquez, said: “Those who got the message before all the rest are enjoying spectacular results”.

The Survey of Mexican habits and perceptions of Internet and various associated technologies shows that there are more than 25 million users in Mexico, 70% of which are under 40 years of age and 41% belong to the upper class. E-mail and MSN are by far the greatest features used on Internet.

During 2008, 82% of investment in the Web in Brazil was for banners. Pop-ups, on the other had, accounted for only 1% of the advertising efforts in this field.

Advertising agency Goodby Silverstein & Partners, headquartered in San Francisco, California, chose Grupo W for the interactive production of their Edit Your Own (www.edityourown.com) project, a promotional website for the Hyundai Genesis Coupe model on the US market.

Since googlear - googling – has become a verb that is part of the colloquial language of Spanish speakers, it is interesting to consider which words the inhabitants of different countries in the world write most frequently on the Google search bar. According to the rankings drawn up by the company, Latin Americans’ main concern this year has been connected with entertainment: games, online music and social networks.

Chile is the country best prepared for electronic commerce in Latin America, with an increase of 183% over the last two years, reaching 687 million dollars in 2007, thanks to continuing economic growth, technological advances, increased use of credit cards, and positive changes in consumer behavior. This was the result of a survey on consumer oriented electronic commerce companies (B2C) presented by Visa and developed by AmericaEconomia Intelligence.

Lay’s campaign launched in March this year, centered on making each day of the week “a great day,” comes to an end by raising the bet on the digital scene. After having appealed to hotsites, banners and Facebook, this time the BBDO Argentina team presented a collective blog.

Four months after taking over the presidency of Interactive Advertising Bureau of Chile, Marisol Docmac pointed out that the online investment in our country is not yet comparable to the high level of national penetration of the Web in the region. Responding to adlatina.com, she identified the new and old advertising formats and spoke about IAB’s plans.

The survey “Sex, lies and reality: breaking down the myths of Web 2.0”, drawn up by Proximity Worldwide, suggests that many of the assumptions about the behavior of online users are false. And, in general terms, brands are actually welcome in the world of the Web.