With increasingly fast technological advances that suggest an immediate restructuring of professional and personal exchange, the “mobility” age is coming upon us in a new transition merging cultural changes with technological progress. The new devices, the explosion of social networks, and the capacity to do anything from anywhere is leading specialists to wonder how much more mobile life can be…

A report by consultants Bendixen & Associates calculates there are 57 million ethnically oriented media consumers, and says the rate of growth is increasing year by year.

The producers of the American TV program Live with Regis & Kelly chose Promidi Music to produce their theme song. In the words of Gabriel Saientz and Juan Carlos Di Pietro, the appeal of the project was the freedom given to compose and the chance to get into the general market. The article gives a link to listen to the theme song and to see the images of the presentation.

There has been a further change in the senior positions at MediaCom, led by recently appointed CEO, Nick Lawson, who held Recalde’s plans “will be the key to attracting new business”.

The Havas Media group media agency has announced the appointment of Ester García Cosín as general manager for Arena Madrid, to work alongside Ángeles Escobar –manager of the Barcelona office -, Eduardo Vázquez –associate manager-, Jorge Serrano -Negotiations manager- and Jorge Villabona -digital area manager -, all of them to be coordinated by David Colomer, managing director for Arena Spain.

In the face of the uncertainty caused by the global financial crisis, for media shops – and the advertising market in general- the time is ripe for the emergence of new business strategies. Mauricio Sabogal, OMD Latin America CEO analyzes the variables in the new scenario.

After a ten-year sojourn with the media agency, Jesús Muñoz is leaving the presidency of Mindshare. For the time being there has been no talk of replacements, though his responsibilities are to be taken over by current Madrid office manager, Beatriz Delgado. As regards Muñoz’ resignation, several reasons are being considered to account for it, such as the loss of the Telefónica account, discrepancies with centralization around Grupo M and the downsizing of eleven jobs at the company’s Madrid and Barcelona offices.

Previously acknowledged by Adlatina as one of the most outstanding media shops in 2008 in the Hispanic American region, OMD has now received global recognition in this field –for the fourth time in six years- from Adweek magazine. “Globally OMD has experienced great growth and development in all aspects”, held Haderer. He highlighted their focus on critical technological developments, such as Business Intelligence Dashboard.

The year seems to be having a very upbeat beginning for Media Contacts. In addition to hiring Osvaldo Pavez as new general manager for their Chilean office, the Havas group digital media shop has just won the bid to provide online media services for LAN in Chile and Peru.

OMD is planning to send out end-of-the-year media greetings simultaneously today to all their clients and suppliers across 19 countries in the region, as part of their Christmas campaign.

The project that the beverage company awarded to the media agency that forms part of Starcom extends to all the beverage company’s brands in Mexico and it will begin formally in 2009. According to Benjamin Gómez – the media agency’s regional vice-president – the designation is due to the “local focus from a global perspective” that they have held for a long time.

The website reported an increase of advertising sales in Colombia of over 120% compared to the same period of 2007. Growth was strengthened in the country after relaunching its operations in February this year, and as a result of offering non-traditional formats.

During his visit to Argentina, the executive disclosed that the news network would be landing in Chile to launch CNN Chile together with a local partner, VTR cable company. Furthermore, the network signed an agreement with Movistar for the distribution of mobile telephone contents in Uruguay.

At a general meeting of the MA – founded in 1989 –Jesús Muñoz was unanimously voted president of MindShare Spain, continuing at his post for a further two years. Another two executives also continue: Javier Bernad, as media vice-president and Fernando Rodríguez as technical vice-president.

The Washington Olivetto agency continues to set their stakes on strengthening their media leadership. Following the incorporation of Fabiola Sidorenko in February as media manager at the Sao Paulo office, Simone Mesquita now joins in a similar position at the Rio de Janeiro branch.