For two years Bassat Ogilvy, the advertising agency of the Bassat Ogilvy Group in Spain, has maintained the second position among local agencies in the invoicing ranking kept by Infoadex. Enric Pujadas, president of the group, reflects on the performance of his company and how the business unfolds in Spain.

“The digital era poses many complex and important questions for marketers and media owners,” said MARK Read, world CEO of WPP Digital. That is why the holding formed an alliance with Google to create a program through which to subsidize and conduct research to discover the nature of the influence that online media exercises on consumer behavior.

Yesterday morning, Connie Demuru, chief operating officer of Rapp Collins Argentina, gave a talk at the Buenos Aires Sociedad Rural as part of Expo Management 2008. Its title: “The New ROI: Return of Interaction.”

According to the Brazilian press, WPP global holding is negotiating the acquisition of part of Ibope Inteligência with the Ibope group of Brazilian origin which currently has a multinational presence. It is an area specializing in surveys of products, service, brands, communication, consumption, elections and public policy.

Having just joined the agency headed by María Romero to lead the team in charge of Chevrolet’s communication, Jose E. Pagan-Ortiz’s career always found him very much linked to the automotive industry. After eleven years related to the Ford Motor Company, as brand and marketing manager, he then was in charge of Dodge’s account at GlobalHue, where he supervised multicultural efforts for the brand.

The paid TV company’s revenues increased by 17% during the first quarter of 2008. The 47% increase Latin America amounted to total revenue of 542 million dollars.