This column by Miguel Ritter, one of the founding members of the Grupo Iberoamericano de Estudios de la Comunicación Institucional (Gieci - Latin American Group for Institutional Communication Studies), marks the beginning of the second season for this exclusive space in adlatina.com. The author, a specialist, analyses and contextualizes one of today’s burning issues that is monopolizing the attention of businessmen, officials and communicators.

Joan Costa, communicator, consultant, author, and a modern corporate communication visionary, is widely known by readers of adlatina.com. He has sent us these thoughts. He has authored fundamental books for DirComs, DirCom online, Brand image, and, amongst others, The corporate image of the 21st Centur. He forms part of the founding team of Latin American Group for Institutional Communication Research [Grupo Iberoamericano de Estudios de la Comunicación Institucional (GIECI),], sponsor and coordinator of this space.

In this edition of the Latin American Group for Institutional Communication Studies, the founding member of the organization, director of Team-Q and associate director of QalityPress, Jorge Irazu, draws attention to the fact that a crisis culture prevails over prevention in institutional communication.

Grupo Iberoamericano de Estudios de la Comunicación Institucional [GIECI – Latin American Group for Institutional Communication Studies] examines topics linked to responsible communication, with expert Italo Pizzolante Negron explaining why it is “perverse” to suggest that RSE is a question of “fashion”.